Rebranding, Web Design, App Design
StepsLife, Keep your
baby’s best
moments.
StepsLife is a social network that allows all family members to collect and keep their baby’s first year of memories.
The challenge:
Redesign the usability and UI of the app to make it easier to understand for all users.
The biggest challenge was rebranding StepsLife from top to bottom: a new logo, a new website and a new app.
We’ve made customized illustrations to create the StepsLife world and improve the user experience in every touchpoint with the brand: background patterns, notifications and default avatars.
The result:
A clean, user-friendly interface that maintains the main functionalities of the previous app, improving usability while creating a beautiful UI based on the new brand guidelines which reflect StepsLife playful spirit and essence as a virtual family scrapbook.
